Pay Per Click vs Pay Per View Marketing Comparison

Ever since PPV marketing burst onto the scene, it seemed inevitable that a showdown between it, and PPC marketing, was on the way. Although PPC marketing has been a crowd favorite for quite some time, the fact of the matter is that PPV marketing is steadily gaining ground, and attracting more and more marketers with promises of potentially amazing profit!

Comparing both PPC and PPV directly, it should be easy for you to see that there really are a lot of similarities between the two types of advertising. Still, the main similarity will have to be the fact that both operate through the use of a ‘network’ that essentially manages both the advertisers, and the potential customers that they’re advertising too.

However, the similarities do not end there.

Both PPC and PPV marketing techniques operate on a bidding system. By bidding for keywords (or URLs in the case of PPV), you’ll be able to determine just how often your advertisement gets seen. Also, the cost of bids depends on the competition within the network — which is, incidentally, yet another similarity between these two types of marketing.

Despite all their similarities though, PPV advertising is really quite different from PPC advertising. With PPC, you’re going to end up paying for every click that you get. So that means that someone will have to search for a keyword that you bid on, see your advertisement, and then click on your link in order to visit your website.

On the other hand, PPV advertising is a lot easier, and all that it entails is bidding on keywords or URLs and then sitting back and watching them appear whenever a user within the network visits a matching site. Due to this, it lacks the make-or-break step of PPC where the potential customer needs to decide whether or not to click your advertisement.

All in all, this means that you’re going to have one less step standing between you and your potential customers when you use PPV marketing. Although one step may not seem like a lot, the truth is that in marketing terms, it could make all the difference between making a sale and ending up going home completely empty handed.

Last but certainly not least, the main difference between the two that everyone is so focused on is the fact that PPC has gotten to be amazingly costly. So where a disastrous campaign could cost you $500 at PPC, it may only cost $10 at PPV — meaning that you should be able to get more value for money out of PPV than PPC.

Remember these differences — you never know when knowing them could help you out!


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